International Sport Business Symposium in Vancouver 2010

Message from our colleague, Professor Holger Preuss & Rob Vanwynsberghe"We are happy to send you the finalized program of our symposium on February 19th in Vancouver at UBC including the address of the place where we will meet. We soon will launch a webpage for further information, directions, side events and most important the registration for you and your colleagues/students.Due to the papers we accepted (we had a 30% rejection rate) and the great chance to present three top level key note speakers (Richard Pound - former WADA president and IOC member, Klaus Schormann - UIPM president and Sam Ramsamy - IOC Executive Board Member) to you we only have 20 minutes for each presentation. Due to introduction and two questions at the end we kindly ask you to prepare your presentation for 15 min. maximum. Please tell us if you need any other equipment than a projector for your presentation.Welcome and see you soonWarm regardsYours Holger Preuss and Rob Vanwynsberghe

Programme

Vancouver, British Columbia, CanadaFeb 19, 2010Program / Schedule

Hall 1

Opening9:00 – 9:30 am Holger Preuss (GER; JGU)& Robert Sparks (CAN; UBC)Philippe Blanchard (SUI; Olympic Studies Centre)Klaus Schormann (GER; President, UIPM)Keynote I 9:30 – 10:15 Richard Pound (CAN; IOC): Marketing the Olympics10:15 – 10:35 Coffee Break

Session I

(ChairPreuss)10:35 – 10:55 Sterken, E (NED): Economic Impact of Organizing Large-Scale SportingEvents10:55 – 11:15 Neirotti, L (USA): Understanding the Olympic Spectator: A Key Stakeholderin the Olympic GamesDiscussion11:30 – 11:45 Coffee Break

Session II

Winter Games(ChairVanwynsberghe)11:45 – 12:05 Parent, M. & Seguin, B. (CAN): Intergovernmental Coordination for the2010 Winter Games: A Municipal Perspective12:05 – 12:25 Markin, E. (RUS): The Model of State Administration and Financing in 2014Sochi Olympics Organizing: World’s Best Practice or Russian Know-how?12:25 – 12:45 Dickson, T. (AUS): Olympic and Paralympic Legacies: the 2010 Volunteers’Story...Discussion1:00 – 2:20 pm Lunch

Keynote II 2:20 – 3:05

Klaus Schormann (GER; President ,UIPM): Governing an Olympic WorldFederation3:05 – 3:10 Short Break

Session III

Communications(Chair Parent)3:10 – 3:30 Panagiotopoulou, R. (GRE) & Papa, F. (FRA): The Olympic Games and thenew media platforms: Business Opportunities and Constraints in anetworked Society3:30 – 3:50 Miah, A., Jones, J. & Adi, A. (GBR): The Olympic Games and Web 3.0:Monetizing the Olympic Movement’s Digital AssetsDiscussion4:05 – 4:25 Coffee Break

Session IV

Local SportDevelopment(Chair Hiller)4:25 – 4:45 Lee, C. (KOR): The Impact of Hosting Big Sport Event for the Local ValueCreation; Case of Gangwon Province, Korea.4:45 – 5:05 Klaus, S. (GER): Olympic Games and Sports Development – Impulse andInstrument for enhancing physical activity and urban development inOlympic Cities5:05 – 5:25 Kidd, B. (CAN): The Limitations of hosting Major Games as a Strategy ofdomestic Sports DevelopmentDiscussion

Keynote III 5:45 – 6:30

Sam Ramsamy (RSA; IOC Executive Board Member): Olympic Games:Major Challenges after being awarded the Games7 Dinner

Hall 2

Keynote I in Hall 1

10:15 – 10:35 Coffee Break

Session I

Bidding(ChairSeguin)10:35 – 10:55 Kaspar, R. (AUT): The Event Life Cyle 2.0. – Lessons Learnt from OlympicInfrastructure Errors for Olympic Bid and Host Cities10:55 – 11:15 Maennig, W. & Fedderson, A. (GER): Who Wins the Olympic Bids? AnEmpirical Analysis of Key Determinants of Olympic Winter BidsDiscussion11:30 – 11:45 Coffee Break

Session II

LegacyChair Ströbel)11:45 – 12:05 Bondonio, P. & Guala, A. (ITA): Four Years Later: Olympic Effect on Turin’sRegeneration12:05 – 12:25 Preuss, H. (GER) & Troelsen, T. (DEN): Place Branding through Mega SportEvents and the Impact on Stakeholder Communities12:25 – 12:45 Adi, A. & Miah, A. (GBR): The Olympic Games and the legacy of OlympicprotestsDiscussion1:00 – 2:20 pm Lunch

Keynote II in Hall 1

3:05 – 3:10 Short Break

Session III

MedalPrognosis(ChairTroelsen)3:10 – 3:30 Kuper, G. & Sterken, E. (NED): Who is going to Win in Vancouver?3:30 – 3:50 Kempf, H. & Belz, C. (SUI): What is an Olympic Medal worth – theQuantification of the Intensity of Competition in Olympic Winter SportsDiscussion4:05 – 4:25 Coffee Break

Session IV

Youth Olympics(Chair Bielons)4:25 – 4:45 Schnitzer, M. (AUT): Will Youth Olympic Games create Sporting Legacies?4:45 – 5:05 Redl, M. (AUT): Exercising Adaptive Leadership in Olympic SportOrganizations: The Case of the Youth Olympic Games5:05 – 5:25 Walzel, S. (GER): First Youth Olympic Games from the SponsorshipPerspectiveDiscussion

Keynote III in Hall 1

General Information

Location:

Liu Institute for Global Issues -The University of British Columbia6476 NW Marine DriveVancouver, BC, Canada

Scientific Committee:

Prof. Dr. Harry Hiller, UCalgary, CanadaProf. Dr. Benoit Seguin, UOttawa, CanadaProf. Dr. Harry Arne Solberg, Trondheim Business School, NorwayProf. Dr. Holger Preuß, Johannes Gutenberg University Mainz, GermanyProf. Dr. Robert Lentell, University of East London, Great BritainDr. Norbert Schütte, Johannes Gutenberg University Mainz, GermanyDr. Robert Vanwynsberghe, UBC, CanadaAssistant to the committee: Christian Alfs, Johannes Gutenberg University Mainz, Germany

Organizations

Acknowledged by: Olympic Studies Centre, LausanneJohannes Gutenberg University Mainz – Institutefor Sport ScienceUniversity of British Columbia - School ofHuman KineticsUnion International de Pentathlon Moderne, MonacoUniversity of Calgary, Department of SociologyUniversity of Ottawa, School of Human KineticUniversity of East London, Royal Docks Business SchoolGB Consulting, Madrid

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