ACTIVATIONS
The Olympic Games is a spectacle of sponsorship and we give you an inside into the major campaigns across the Games
#ForThe100Million
#RefugeeOlympicTeam
“The Refugee Olympic Team has become a major part of the Olympic story since Rio 2016 and shines a light on the plight of displaced people all over the world. These stories won’t be told much on television during Games time, but they are at the heart of why people call it the Olympic movement.” Andy Miah
Artificial intelligence foregrounds innovation
During the Paris 2024 Olympic Games, various organizations showcased their latest AI and one company stood out above all, Alibaba.
2024.06.19
#LetsMove
This week, the IOC launched a major campaign to stimulate social media activity ahead of Paris 2024 Olympic Games, in partnership with the World Health Organization. Data from the WHO shows that 81% of adolescents are not active enough for their health, with girls less active than boys.
2024.03.08
Some of the most creative campaigns are located on social media and this has to be one of the best. Ahead of Paris 2024, the IOC took a moment to speak about its progress towards achieving equal participation at the Olympic Games. Modifying such an iconic image is something that feels possible only in social media and this really hits the mark. The caption read “Something to Smile about”
“Simone Biles is one of the most recognised Olympic athletes of our time and their personal journey struggling through injury and taking time to recover mentally for competition is one of the most inspiring stories of the last decade. This campaign really resonates in a world where we assume athletes have it all together, but where mental health challenges are rife. Take a look at the wider campaign information out there to see how Coca-Cola are approaching this very challenging subject.”
2024.04